3x Patient Enquiries with AI SEO and Google Ads
A multi-location clinic chain tripled patient enquiries by dominating local search, AI Overviews, and high-intent Google Ads.
The Challenge
MediPlus was invisible online — page 3 rankings, no presence in AI-generated answers, and Google Ads managed with broad match keywords burning budget on irrelevant clicks.
The Strategy
A dual-track approach: AI SEO (technical fixes, local landing pages per treatment and location, FAQ schema, and GEO-optimized content) alongside restructured Google Ads focused on high-intent treatment keywords with call tracking.
The Solution
42 treatment-location pages with medical schema, an authority blog cluster answering real patient questions, entity building for AI citations, and tightly-themed Search campaigns with negative keyword discipline and call-only ads for mobile.
Before & After
| Metric | Before | After |
|---|---|---|
| Organic traffic/mo | 2,800 | 14,600 |
| Page-1 keywords | 12 | 148 |
| Cost per enquiry | ₹980 | ₹470 |
| AI answer citations | 0 | 23 queries |
“Their AI SEO work put us on page one and inside AI answers for our top treatments. Patient enquiries have tripled.”
Dr. Ananya Iyer — Director, MediPlus Clinics