4.2x ROAS for a D2C Ecommerce Brand in 90 Days
A struggling D2C brand went from break-even ads to 4.2x ROAS with a rebuilt Meta funnel and systematic creative testing.
The Challenge
NovaCart was spending heavily on Meta Ads with barely break-even returns. Creative fatigue, broken tracking after iOS14, and a leaky checkout funnel meant every scaling attempt collapsed ROAS.
The Strategy
We rebuilt tracking with the Conversions API, restructured campaigns around a creative-testing engine, and ran CRO sprints on the product and checkout pages while introducing post-purchase upsells to raise average order value.
The Solution
A full-funnel Meta structure — broad prospecting fed by weekly UGC creative batches, dynamic retargeting for cart abandoners, and landing pages message-matched to each winning ad angle. AI-assisted budget rules moved spend to winners daily.
Before & After
| Metric | Before | After |
|---|---|---|
| ROAS | 1.1x | 4.2x |
| CPA | ₹1,240 | ₹670 |
| AOV | ₹1,150 | ₹1,580 |
| Conversion rate | 0.9% | 2.4% |
“Video Guruji rebuilt our funnel and cut our cost per lead by 58% in six weeks. They feel like an in-house growth department.”
Rohit Sharma — Founder, NovaCart